Web tools: Tracking, web analytics and social media

1. Google AdWords Tracking

As an AdWords customer, we use Google Conversion Tracking on some of our pages. This is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This service enables Google AdWords to place a cookie on your computer (conversion cookie) if you have accessed our website via a Google ad. These cookies become invalid after 90 days and are not used for the purpose of personal identification.

If you visit certain pages on our website and the cookie is still valid, we and Google can recognise the fact that someone has clicked on the ad and has been forwarded to our website. Each AdWords customer receives a different cookie. Cookies cannot be traced back to customers via the websites of AdWords customers.

The information retrieved via the conversion cookie is used to prepare conversion statistics for AdWords customers who have decided to make use of conversion tracking. AdWords customers are informed of the total number of users who have clicked on their ad, and who have been redirected to a page which contains a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in the tracking process, you can block the use of cookies which would be required for tracking – for example via a browser setting which universally disables the automatic use of cookies. You can also disable cookies for conversion tracking by configuring your browser so that cookies from the domain “googleadservices.com” are blocked.

We use remarketing technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). With this technology, users who have already visited our Internet pages and online services, and who have demonstrated an interest in our offerings, are addressed again through targeted advertising on the pages of the Google Partner Network.

Advertising is displayed using cookies. With the help of these files, the user’s behaviour during his or her visit to the website can be analysed and can then be used to generate targeted product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising, you can disable the use of cookies by Google for this purpose by visiting the following page

https://www.google.de/settings/ads

Alternatively, users can disable the use of cookies from third parties by visiting the

network advertising initiative deactivation page

Your browser's “do not track setting” is also taken into consideration.

By using our offerings, you consent to the processing of data obtained by Google about yourself as described above and for the abovementioned purpose.
Please note that Google has its own data protection policies, which are independent of our own. We do not assume any responsibility or liability for Google’s policies and procedures. Before you use our website, please find out more about

Google’s privacy policy

2. Facebook Pixel

On some of its pages, Festo uses “Facebook Pixel”, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This service allows us to track user behaviour on our website after a user clicks on an ad on Facebook. We use this technology to measure the success of our ads and to evaluate them for statistical and marketing purposes and, if necessary, to optimise ads in the future.

The data collected is anonymous rather than personal; we cannot trace it to a specific person. The data is, however, stored and processed by Facebook, which means that Facebook can link the data to the respective user profile and use the data for its own advertising purposes in accordance with the Facebook data policy (https://www.facebook.com/about/privacy/). You can permit Facebook and its partners to display ads in and outside of Facebook. A cookie may also be saved on your computer for these purposes.

Further information can be found in the Facebook data policy, which is available at

https://www.facebook.com/about/privacy/

To consent to the use of Facebook Pixel, users must be over 13 years of age. Younger users must request permission from their legal guardian(s).

You can configure your Internet browser to reject the use of cookies in general. You can also disable the use of cookies by third-party providers such as Facebook on the following website, provided by the Digital Advertising Alliance:

http://www.aboutads.info/choices/
 
3. LinkedIn Insight Tags

On some pages of our website, we use “LinkedIn Insight Tags”, a tracking technology of the LinkedIn platform, provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). This technology enables us to show you more relevant ads based on your interests. We also receive aggregated and anonymous reports from LinkedIn on ad activities and information about how you interact with our website.

LinkedIn uses cookies for this purpose. The information obtained using the cookie is used to compile the aforementioned anonymous statistics and reports and to display ads based on your interests.

Further information on data protection at LinkedIn is available at:

https://www.linkedin.com/legal/privacy-policy

You can object to your usage behaviour being analysed by LinkedIn and to interest-based recommendations being displayed by clicking the following link (opt-out):

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

4. Netmind Core

Festo continually strives to optimise its online services. To enable us to provide the information that our visitors are looking for and need, and to continually improve our website, we analyse the behaviour of visitors to our homepage and other pages of our website. We use Netmind Core technology to perform these analyses.
 
Netmind Core anonymises IP addresses before analysis so that they can no longer be traced back to individual users. You can object to such analyses being performed on your website visit at any time on this page. To prevent your visit from being tracked, Netmind Core will install a cookie on your computer. If you wish to object to tracking, please ensure that your browser is configured to allow this cookie to be installed.
 
We guarantee that the data collected on various pages of our website by Netmind Core will only be used for market research and optimisation purposes, both at the present time and in the future. The data is stored at Mindlab in Germany; this location is equipped with the best-available security systems to prevent external attacks. No data is transmitted abroad.
As Netmind Core anonymises IP addresses, individual data sets cannot subsequently be traced back to individual users. For this reason, the data holds no value for third parties and will not be sold or passed on to third parties by [company] at any point.

5. Econda
 
In order to optimise our pages and to ensure that our website is designed in the most user-friendly way, solutions and technologies provided by econda GmbH are used to collect and store anonymised data and to create use profiles based on this data using pseudonyms. These solutions may use cookies that enable us to recognise Internet browsers.
However, use profiles are not linked to data on the individual to whom the pseudonym refers without the express permission of the visitor. IP addresses are anonymised immediately upon collection, which means that use profiles cannot be traced to individual IP addresses.

User behaviour is analysed based on Art. 6, para. 1(f) of the EU-GDPR. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise its web offering and advertisement strategy.
Visitors to this website can object to the future collection and storage of their data for this purpose here. The objection applies only to the web browser and device on which it was submitted; please repeat the process as necessary for any other browsers and devices that you use. If you delete the opt-out cookie, econda will once again be able to access your data.

6. Social media

Festo has a presence on various social media websites. Social media are all media and platforms that enable their users to communicate and interactively exchange information via digital channels. For example, a social network is an Internet-based “meeting point“ or online community that generally allows users to communicate with one another and interact in a virtual space. Social networks can act as a platform for sharing opinions and experiences; they also allow the online community to share various types of personal or professional information.
Festo is a member of the social networks listed below, which are hosted by third-party providers.

We have also integrated some of the functions of these networks into our online services. These social networks and services can only be used if the user is registered with and logged into the relevant social network. Use of these social networks is subject to the terms of use and data protection policies of the relevant providers. Festo has no control over these policies.
For details of the purpose and scope of data collection and the further processing and use of this data by these social networks, as well as your rights and the settings you can use to protect your private data, please see the data protection policies of the relevant companies.

Facebook
Facebook is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. As part of its service, Facebook allows users of the social network to create a private profile and to upload profile photos, and enables companies to create pages for their business. Users can also connect with others via friend requests and form groups to privately discuss shared interests.

Twitter
Twitter is a multilingual public microblogging service provided by Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Registered users of Twitter can publish and share tweets, which are telegram-like short messages.

YouTube
YouTube is a video portal provided by YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066, USA. YouTube LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. YouTube is a platform that allows users to upload and play audio and video clips. Users of the portal can view, rate, comment on and upload videos free of charge.

LinkedIn
LinkedIn is operated by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). LinkedIn is a web-based social network for staying in touch with existing business contacts and expanding your professional network.

Xing
XING SE, Dammtorstraße 30, 20354 Hamburg, Germany is the stock-market-listed operator of the social network XING. The platform is primarily designed for building and maintaining professional networks, but can also be used to stay in touch with private contacts.

Instagram
Instagram is operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Instagram is a free online service that is owned by Facebook. The service is comprised of an audio-visual platform which allows users to share photos and videos and upload this content to other social networks.

Kununu
Kununu is operated by Kununu GmbH, Neutorgasse 4-8, Top 3.02, 1010 Vienna, Austria. Kununu is an online employer rating platform. Employees, apprentices and applicants in Austria, Germany and Switzerland can use the platform to anonymously rate employers and their recruitment processes. Companies can pay to set up an employer branding profile to introduce their business as an employer.

Glassdoor
Glassdoor is operated by Glassdoor, Inc., 100 Shoreline Highway, Building A, Mill Valley, California, 94941, USA. The Glassdoor database includes millions of employer ratings, management ratings, photos and information on salaries, interview processes and additional benefits for companies across the world. The site also lists current vacancies.

7. Cookies

Further information is available here:

Cookie policy 

Consult the section entitled “Controlling cookies” to find out how to control and/or delete cookies as you wish.